Día de Muertos falls on Nov. 1 and 2, and in Tijuana the altars go up well before. Here is what has been announced so far for the week of Oct. 29 to Nov. 2, with the times we could confirm. Organizers can change plans, so check the linked pages before you go.
Open now: Mercado Hidalgo’s altar
The Zona Río market opened its traditional ofrenda on Oct. 15, dedicated this year to the 58 street vendors who founded the market 71 years ago. It is free to visit through Nov. 2, from 9 a.m. to 6 p.m. on weekdays and 9 a.m. to 4 p.m. on weekends, El Imparcial reported, and the stalls around it sell sugar skulls, ceramic xolos and the rest of what goes on a home altar. Details are in our story and on the market’s profile.
Thursday, Oct. 29: two openings
At the Centro Cultural Tijuana (CECUT), the Monumental Altar de Muertos opens on Oct. 29, honoring Margarita Maza Parada 200 years after her birth. Its opening coincides with the Fiesta de las Ánimas, held on the center’s esplanade through Nov. 1 with a catrina runway, workshops and film, according to CECUT’s anniversary program as published in September. Daily times had not been posted in the program reports we found.
The same evening, Parque Morelos is listed to start México Eterno: Noche de Ánimas, five nights of Día de Muertos traditions for families, from 6 to 11 p.m. daily through Nov. 2. The only listing we found, on Tijuana Eventos, names the city government as organizer, with its economic development office (Sedeti) and the business institute IDVE, and describes free entry for all ages, cempasúchil flowers and candles; a detailed program had not been published. See the event listing and the park’s profile.
Friday and Saturday, Oct. 30–31: Halloween weekend
Halloween lands in the middle of it all. On Oct. 30, María Daniela y su Sonido Lasser play the show at Marko Disko that was moved from September (details). On Oct. 31, the Orquesta de Baja California plays Sinfonía de terror y ritmo on Avenida Revolución, and Bar Espina’s Latigazo Halloween goes until the early hours. Pumpkin fields, a haunted walk-through and more shows are in our Halloween planner.
Sunday, Nov. 1: parade day, and the clocks change
Downtown’s fourth Desfile Tradicional de Día de Muertos is free. A food and art festival with a Catrines and Catrinas contest starts at 11 a.m. at the Mercado Benito Juárez (Av. Melchor Ocampo 1037), and the parade steps off at 1 p.m. from Calle Quinta and Ocampo for a loop of about 3 kilometers that ends back at the market, organizers said in September (event page).
Check the time before you head out: Baja California’s seasonal time ends at 2 a.m. that Sunday, El Imparcial reported, so clocks go back an hour. Phones update on their own; a car clock or a wristwatch may not.
Also on Nov. 1, Café en el Mar fills the Rosarito Beach Hotel with about 40 stands of coffee, food, books and art, free to enter (our story has the two different sets of hours published so far). It is also the last day of CECUT’s Fiesta de las Ánimas and of the Tijuana Book Fair at Parque Morelos.
Monday, Nov. 2: El Trompo and a last look at Mercado Hidalgo’s altar
The call for designers for El Trompo‘s “Fashion Catrinas” runway says the show will be part of the Día de Muertos festival on Nov. 2, with outfits inspired by José Guadalupe Posada’s La Calavera Garbancera, Uniradio Informa reported. Designers have until Monday, Oct. 19, to enter; the museum had not announced times. Nov. 2 is also the last night of Noche de Ánimas and the last day to see Mercado Hidalgo’s altar.
Tips for the week
- Carry pesos in small bills for market stalls and food stands.
- Xolos fans have a seasonal option: the club’s black alternate jersey inspired by the road to Mictlán (our story).
- Crossing back on Sunday night? Check the live waits before you leave; our alert kit lists where to look.
More events for the week are on our calendar, and more ideas are in our guides.
Sources and review
Reviewed · 2026-10-18.
- El Imparcial — Mercado Hidalgo invita a visitar su altar de muertos: free through Nov. 2; Mon–Fri 9:00–18:00, Sat–Sun 9:00–16:00 (Oct. 15, 2026)
- Diario Tijuana — Inauguran altar de muertos en el Mercado Hidalgo: opened Oct. 15; tribute to the 58 street vendors who founded the market 71 years ago; open through Nov. 2 (Oct. 15, 2026)
- Zeta Tijuana — Autores anunciados por la Feria del Libro de Tijuana: Oct. 23–Nov. 1, 2026, at Parque Morelos (Sept. 28, 2026)
- Certeza Diario — CECUT anniversary program: Monumental Altar opens Oct. 29; Fiesta de las Ánimas Oct. 29–Nov. 1 (Sept. 25, 2026)
- Tijuanotas — CECUT program: altar honors Margarita Maza, 200 years after her birth (Sept. 28, 2026)
- Tijuana Eventos — México Eterno: Noche de Ánimas, Parque Morelos, Oct. 29–Nov. 2, 6–11 p.m., free, all ages; organizer listed as the Ayuntamiento de Tijuana with Sedeti and IDVE (page updated Oct. 17, 2026)
- Diario Tijuana — Desfile de Día de Muertos Tijuana 2026: Nov. 1, festival 11 a.m., parade 1 p.m., route (Sept. 29, 2026)
- CiudadTijuana — Día de Muertos parade: 11 a.m. festival, 1 p.m. parade, free (Sept. 30, 2026)
- El Imparcial — Seasonal time ends at 2 a.m. on Sunday, Nov. 1, 2026, in Baja California (Oct. 3, 2026)
- Uniradio Informa — Culminará El Trompo convocatoria de Fashion Catrinas: runway part of the Día de Muertos festival on Nov. 2; entries close Oct. 19 (Oct. 17, 2026)
- Diario Tijuana — Café en el Mar, Rosarito Beach Hotel, Nov. 1, free, about 40 stands (Oct. 14, 2026)
- Uno TV — María Daniela y su Sonido Lasser's Tijuana show moved to Oct. 30; original tickets valid (Sept. 13, 2026)