Rosarito’s coffee fair, Café en el Mar, is back on Sunday, Nov. 1, at the Rosarito Beach Hotel, with free admission. Tijuana’s Tourism and Convention Committee (Cotuco) announced this year’s edition on Oct. 14 alongside the Rosarito chapter of the restaurant chamber Canirac, and it will have about 40 stands, including coffee shops from Tijuana and Rosarito, restaurants, booksellers and artists, plus a food area, live bands and a DJ, Diario Tijuana reported. The fair coincides with the Día de Muertos weekend.
There’s also a latte art contest that is free to enter, El Imparcial reported, and the Coffee Run 5K, set for 4:30 p.m., raises money for the DIF in Playas de Rosarito. According to Diario Tijuana, the route runs mostly along Rosarito’s beaches and finishes at the hotel, and the proceeds go to the DIF’s program for the early detection and treatment of neurological conditions through its sensory room.
At the announcement, Cotuco president Gilberto Gamiño Herrera said coffee culture has grown considerably in the region and that the fair links Tijuana and Rosarito, while Canirac Rosarito president Octavio Machado Sánchez said it lets cafés try out new products and see how the public responds.
Before you go
- Check the hours closer to the date: Diario Tijuana’s report from the Oct. 14 announcement lists 1 to 9 p.m., while El Imparcial’s Oct. 10 listing said 2 to 10 p.m.
- The 5K entry fee also differs between reports, 300 pesos according to Diario Tijuana and 350 according to an earlier SanDiegoRed listing, so confirm it when you register.
- Nov. 1 is also the day clocks fall back an hour in Baja California (at 2 a.m.), so double-check times on your phone that morning.
- Staying in Tijuana that day? Downtown has a free Día de Muertos festival and parade on Nov. 1 (details).
More food and drink plans are on our calendar.
Sources and review
Reviewed · 2026-10-16. Original announcement · 2026-10-06.
- Diario Tijuana — Celebrará “Café en el Mar” cultura cafetera en Rosarito: Sunday, Nov. 1, 1–9 p.m., Hotel Rosarito Beach, free; about 40 stands; 5K 300 pesos for DIF Rosarito; announced by Cotuco at a press conference with Canirac Rosarito; quotes from Gilberto Gamiño Herrera and Octavio Machado Sánchez (Oct. 14, 2026)
- El Imparcial — Rosarito tendrá Café en el Mar y simposio de paramotor en noviembre: Nov. 1, 2–10 p.m., Rosarito Beach Hotel, free; free latte art contest; Coffee Run 5K at 4:30 p.m. for DIF Playas de Rosarito (Oct. 10, 2026)
- SanDiegoRed — Café en el Mar 2026 llega al Rosarito Beach Hotel: Nov. 1; latte art contest; Coffee Run 5K, 350 pesos, meeting time 4:30 p.m., for DIF Playas de Rosarito (Oct. 6, 2026)
- TJ Gringo — Día de Muertos parade and festival in downtown Tijuana, Sunday, Nov. 1, free