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Home / Café en el Mar returns Nov. 1 to the Rosarito Beach Hotel with about 40 stands and a 5K
Food & drink · October 16, 2026

Café en el Mar returns Nov. 1 to the Rosarito Beach Hotel with about 40 stands and a 5K

Rosarito’s coffee fair, Café en el Mar, is back on Sunday, Nov. 1, at the Rosarito Beach Hotel, with free admission. Tijuana’s Tourism and Convention Committee (Cotuco) announced this year’s edition on Oct. 14 alongside the Rosarito chapter of the restaurant chamber Canirac, and it will have about 40 stands, including coffee shops from Tijuana and Rosarito, restaurants, booksellers and artists, plus a food area, live bands and a DJ, Diario Tijuana reported. The fair coincides with the Día de Muertos weekend.

There’s also a latte art contest that is free to enter, El Imparcial reported, and the Coffee Run 5K, set for 4:30 p.m., raises money for the DIF in Playas de Rosarito. According to Diario Tijuana, the route runs mostly along Rosarito’s beaches and finishes at the hotel, and the proceeds go to the DIF’s program for the early detection and treatment of neurological conditions through its sensory room.

At the announcement, Cotuco president Gilberto Gamiño Herrera said coffee culture has grown considerably in the region and that the fair links Tijuana and Rosarito, while Canirac Rosarito president Octavio Machado Sánchez said it lets cafés try out new products and see how the public responds.

Before you go

  • Check the hours closer to the date: Diario Tijuana’s report from the Oct. 14 announcement lists 1 to 9 p.m., while El Imparcial’s Oct. 10 listing said 2 to 10 p.m.
  • The 5K entry fee also differs between reports, 300 pesos according to Diario Tijuana and 350 according to an earlier SanDiegoRed listing, so confirm it when you register.
  • Nov. 1 is also the day clocks fall back an hour in Baja California (at 2 a.m.), so double-check times on your phone that morning.
  • Staying in Tijuana that day? Downtown has a free Día de Muertos festival and parade on Nov. 1 (details).

More food and drink plans are on our calendar.