Samantha Luna Leads IMAC Tijuana

“Samantha Luna, the new Operational Deputy Director of IMAC Tijuana, brings a wealth of experience to elevate the city’s artistic landscape and cultural initiatives.”

**Samantha Luna Appointed as Operational Deputy Director of IMAC Tijuana**

Samantha Luna has been officially appointed as the new Operational Deputy Director of the Municipal Institute of Art and Culture (IMAC) of Tijuana. This announcement was made by the city’s XXV Municipality. Luna assumed her new role on October 2, 2024, and will serve throughout the 2024-2027 municipal administration.

Luna studied Hispanic-American Language and Literature at the Faculty of Humanities, Autonomous University of Baja California (UABC) Tijuana Campus. Her experience in the public sector includes several positions at the Tijuana Cultural Center (CECUT) and the Secretariat of Culture of Baja California. In the private sector, she has worked as a cultural promoter at various prestigious institutions such as the Dance Conservatory of Mexico and the Tijuana Opera.

**Secondary Article: Tijuana’s Artistic Landscape Gets a Boost with New Leadership**

In recent news related to Tijuana’s vibrant art scene, Samantha Luna’s appointment as Operational Deputy Director of IMAC is seen as a strategic move to further enhance cultural initiatives in the region. This change is expected to inject new energy and direction into Tijuana’s artistic and cultural endeavors.

The IMAC has long been a cornerstone of cultural expression in Tijuana, and under Luna’s guidance, community expectations are high. With her extensive background in literature and cultural promotion, Luna is well-positioned to champion both traditional and contemporary artistic projects.

As part of her role, Luna is anticipated to prioritize collaboration with local artists and institutions to foster a thriving environment for cultural exchange and development. The new leadership is a crucial step in aligning Tijuana’s cultural agenda with broader social and economic objectives, ensuring that art and culture remain accessible and significant components of the city’s identity.

Tijuana’s art community eagerly anticipates the projects and initiatives that will emerge under Luna’s leadership, with hopes of solidifying the city’s reputation as a cultural beacon along the U.S.-Mexico border.