**Rosarito’s Desalination Plant: Transforming Water Supply and Boosting Tourism**
In a significant development for Rosarito, Mexico’s President Claudia Sheinbaum has announced the approval of a new desalination plant in the region. This major initiative, part of the National Water Plan, will receive an investment of approximately 12 billion pesos ($648 million USD). “Yes, we are going to build it… We will make the desalination plant in Baja California a reality,” said President Sheinbaum.
Rosarito’s Mayor Rocío Adame expressed her enthusiasm for the project, highlighting its importance in enhancing the local water supply and safeguarding the beaches. “The desalination plant is happening! This project will be key to improving water supply in South Rosarito and protecting our beaches,” she shared on social media.
The facility is designed as a Greenfield project with a production capacity of 2,200 liters per second, ensuring sustainable water access for the community. Supported by Banobras and Fonadin, the project received its latest review on March 12, 2025, as detailed by Proyectos México.
In addition to strengthening water infrastructure, Rosarito is also focusing on enhancing tourism and sustainability. The city’s administration, led by Mayor Adame, is working towards securing the National Tourism Quality Certification, which represents a commitment to high standards and environmental responsibility.
“This certification is a comprehensive recognition of quality and sustainability in tourism,” stated Paul Corona Rodríguez, president of COTUCO Rosarito. With these advancements in infrastructure and a commitment to eco-friendly tourism, Rosarito is poised to become a front-runner in regional development.
**Secondary Article: Ensenada to Launch Its Own Desalination Project**
In light of Rosarito’s strides towards sustainable water solutions, neighboring Ensenada is planning its own desalination project. This new facility, projected to cost around 10 billion pesos ($540 million USD), aims to address both local water scarcity and the impacts of climate change.
This initiative has been hailed by local officials as a vital step towards securing Ensenada’s water needs. As sustainable practices gain momentum, these projects are expected to enhance not only the water infrastructure but also the economic prospects through increased tourism, aligning with broader regional development goals.