Expo Tequila is back on Avenida Revolución Oct. 15–18, with about 200 brands to taste

Expo Tequila Tijuana returns to Avenida Revolución for its 25th edition from Thursday, Oct. 15, through Sunday, Oct. 18, according to the announcement by its organizing committee and Tijuana’s tourism and convention committee, Cotuco, as reported by Tijuana en Línea and Diario Tijuana.

The expo takes over Revolución between Calle Octava and Calle Novena and runs from 2 p.m. to 1 a.m. each day. General admission is 150 pesos, and organizers said minors get in free. More than 40 tequila houses are taking part, with about 200 brands to sample.

Besides the tastings, exhibitors will walk visitors through how tequila is made and its history, and the program includes a food zone, mariachi, norteño and folk performances, and the Reina Expo Tequila Tijuana 2026 pageant. Cotuco director Juan Coronado Ruiz and organizing committee director Mario Murrieta presented the event, which they expect to draw more than 6,000 visitors.

Plan your visit

• Tastings add up. Leave the car and get home by ride-hail or an authorized taxi.
• For logistics questions, organizers listed the number (664) 428-8580.
• Crossing back the same night? Check CBP’s border wait times before you leave Revolución.
• More on the month’s big nights in our October calendar.