**Tourism in Tijuana Rises 20% Over Memorial Day: Cotuco**
Tijuana experienced a notable surge in tourism during the Memorial Day weekend, with a 20% increase in visitors compared to a regular weekend, according to Karim Chalita Rodríguez, President of the Tijuana Tourism and Convention Committee (Cotuco). The influx was particularly strong over the Saturday and Sunday of the long weekend, contributing to higher sales across many economic sectors in the city.
Chalita Rodríguez highlighted that certain areas witnessed an increase ranging from 20% to 30% more visitors than usual. He remarked, “On festive occasions, especially when the weather is warm and Tijuana offers excellent products, people are drawn to the city.”
The high traffic from tourists, particularly from Southern California, caused congestion at border crossings and surrounding roads. Following the Memorial Day weekend, Tijuana authorities are already planning with local merchants for the upcoming Día de Muertos parade, anticipating significant attendance similar to previous years.
**Secondary Article: Post-Memorial Day Tourism Trends and Economic Impact**
In the aftermath of the Memorial Day weekend, Tijuana continues to see ripple effects on its local economy. Despite the increase in tourism, the local restaurant industry is facing challenges. The National Chamber of the Restaurant and Seasoned Food Industry (Canirac) reported closures and transfers of several establishments due to declining sales.
Moreover, long border crossing times persisted, with reports of waits up to four hours, primarily affecting those traveling back to the United States. The local government is focusing on alleviating traffic congestion and improving infrastructure to meet the needs of the increased visitor flow.
Looking ahead, Tijuana’s tourism sector is gearing up for summer heatwaves, with forecasts predicting temperatures nearing 40 degrees Celsius (104°F). Authorities are preparing for an influx of visitors seeking to enjoy the coastal and cultural offerings of Tijuana during the hot months.
Additionally, a recent pivot towards easier import regulations under a new decree has been welcomed by local businesses, hoping it will further bolster Tijuana’s attractiveness as a shopping destination.
Stay tuned to TJGringo.com for more updates on Tijuana’s tourism trends and local economic developments.