**Flower Vendors in Tijuana Predict Low Sales for Day of the Dead**
With the Day of the Dead just around the corner, florists in Tijuana’s Mercado Benito Juárez are predicting a significant drop in sales. Reyna Soto Valderramo, owner of “San José” flower shop, expressed that the commemoration of the deceased has not been the same for floral vendors since 2011, leading to a notable decline in business.
According to Soto Valderramo, sales have plummeted by nearly 90% over the last 13 years, forcing vendors to collaborate and devise strategies to retain their clientele. She noted a significant reduction in customer purchases, with many customers now buying much fewer flowers than in previous years. Traditionally popular during this time, flowers such as marigolds, cloud flower, daisies, cockscomb, Baltic, and graviola are seeing reduced sales, with buyers often opting for smaller bouquets.
The prices for these floral arrangements typically range between 40 to 50 pesos, subject to variations based on the vendor and market demand. Despite these challenges, florists are determined to keep their shops afloat by adapting to changing consumer behaviors.
**Additional Insights:**
**Mexican Influence on Las Vegas Day of the Dead Festival**
A Mexican designer has left his mark on Las Vegas by crafting the face of the Day of the Dead festival, highlighting the cultural significance of the event beyond Mexico’s borders. The festival features traditional elements such as altars, providing an immersive experience for attendees and showcasing the vibrant customs associated with this cultural heritage.
**Community Tributes: Altars Honoring Journalists and Families**
Elsewhere, in Tijuana, multiple altars are being set up, commemorating both influential figures and ordinary community members. In particular, altars have been dedicated to journalists who were tragically killed in Mexico, serving as a poignant reminder of their enduring legacies.
**Challenges in the Tijuana Floral Industry**
While florists adapt to dwindling Day of the Dead sales, the broader industrial landscape in Tijuana is affected by other challenges, including the potential closure of Prime Wheel’s plant and concerns about worker safety. With talks of potential inspections and the need for stricter compliance to standards, other sectors are also feeling the pressure to adapt in a rapidly changing economic environment.
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