Rosarito Plant Boosts Growth

Rosarito’s new desalination plant promises a watershed moment, revolutionizing water supply for sustainability and tourism growth. Globally, desalination projects tackle water scarcity, highlighting their vital role in sustainable water management.

## Rosarito’s New Desalination Plant: A Watershed Moment for Local Development

Rosarito is poised for a significant transformation with the confirmation of its new desalination plant, a move set to revolutionize water supply and bolster tourism in the area. This project, part of the National Water Plan, was recently greenlit by Mexico’s President, Claudia Sheinbaum, with an anticipated investment of 12 billion pesos, approximately $648 million USD.

“We are committed to making the desalination plant in Baja California a reality,” President Sheinbaum announced during a press briefing. The announcement was met with enthusiasm by Rosarito’s Mayor, Rocío Adame, who expressed her excitement on social media, highlighting the plant’s potential to enhance water stability in South Rosarito while safeguarding the region’s beaches.

### Advancing Towards Sustainability

The desalination facility is set to produce an impressive 2,200 liters of water per second, ensuring a consistent and sustainable water supply for the region. This initiative, a Greenfield project, has received backing from organizations like Banobras and Fonadin, as reported by Proyectos México, with a review taking place on March 12, 2025.

Beyond just improving water infrastructure, Rosarito is gaining traction in tourism and sustainability. The local government under Mayor Adame is actively working towards obtaining the National Tourism Quality Certification, a prestigious acknowledgment that promises high standards and a focus on environmental responsibility for destinations across Mexico.

“This certification is more than just a label; it represents a commitment to quality and sustainable tourism,” noted Paul Corona Rodríguez, president of COTUCO Rosarito.

Thanks to significant investments in infrastructure and a strong emphasis on eco-friendly tourism, Rosarito is positioning itself as a forefront contender in regional development.

### Secondary News: Desalination Plants Gaining Traction Globally

The advancement in desalination technology is being mirrored globally, with several countries investing in similar projects to address water scarcity. For instance, Saudi Arabia is home to one of the world’s largest desalination plants, providing a substantial portion of its population with potable water. Similarly, Australia has made strides in using desalinated water to combat drought conditions. The growing interest in desalination reflects a worldwide trend towards innovative solutions for sustainable water management, underscoring the critical role such plants play in addressing global water shortages.