### Primary Article: 2024 Rosarito-Ensenada Bike Ride Announced
The much-anticipated 2024 edition of the traditional Rosarito-Ensenada Bike Ride is set to take place on September 28th. Cyclists will begin their journey at Rosarito Beach Hotel and pedal their way to the CEART (State Centre for the Arts) in Ensenada.
The event, organized by the Tijuana Tourism and Conventions Committee (Cotuco), is expected to draw around 4,000 cyclists from Baja California, other Mexican states, and international participants from the United States and Europe. Mariana RodrÃguez Ruiz, a member of Cotuco’s Board of Directors, highlighted the event’s significance for the region. “This bike ride is crucial for attracting visitors from various regions, significantly boosting local economic activity,” she stated.
RodrÃguez Ruiz also mentioned, “We are delighted to support the promotion of the Rosarito-Ensenada Bike Ride, which helps highlight our region as a destination for sports tourism. The ride offers participants the pleasure of experiencing the scenic beauty of Baja California, especially along the Rosarito-Ensenada free road, where they can enjoy views of the sea, valleys, and mountains.”
Carlos Valenzuela Dávalos, promotion coordinator, emphasized that this year marks the event’s 45th anniversary. “This bike ride has cemented its status as the most important cycling event in the region,” he said. Valenzuela Dávalos anticipates nearly 10,000 visitors, with each cyclist usually accompanied by two to three people.
Participants will come from various regions, including Baja California, Jalisco, Michoacán, Quintana Roo, Estado de México, Sonora, Sinaloa, as well as the U.S. and Europe. The event will commence at Rosarito Beach Hotel, proceed along the Tijuana-Ensenada Free Road, and culminate at CEART in Ensenada. Attendees can enjoy massages, music, food, beverages, and a souvenir shop at the endpoint.
There will be four hydration stations along the route: Medio Camino, La Misión, El Tigre, and San Miguel, along with support vehicles provided by sponsors. “We expect the first cyclists to arrive around 12:15 PM, with the bulk arriving between 2:00 PM and 3:00 PM,” stated the organizers. Medals will be awarded in two categories: elite for experienced cyclists and regular.
The ride will begin at 10:00 AM, and more information can be found on the event’s social media pages.
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### Secondary Article: Baja California’s Growing Cycling Craze
In recent years, Baja California has seen a surge in cycling events, attracting both local and international participants. One notable event is the Baja Epic, a four-day mountain bike race that covers over 300 kilometers through some of the region’s most challenging terrains. This event not only tests the endurance of participants but also highlights the natural beauty of Baja California.
Additionally, the region has hosted several other cycling events, such as the Gran Fondo Baja, which features both competitive and non-competitive rides. These events have become major attractions, drawing cycling enthusiasts from around the world.
The increased popularity of such events has encouraged local governments and organizations to invest in better cycling infrastructure, including dedicated bike paths and improved road conditions. This investment aims to ensure the safety and enjoyment of cyclists while promoting Baja California as a premier destination for cycling tourism.
As the cycling culture continues to grow, local businesses have also benefited. Hotels, restaurants, and shops often see a significant increase in patronage during these events, contributing to the local economy. It’s clear that cycling events like the Rosarito-Ensenada Bike Ride and others play a crucial role in the economic and cultural development of Baja California.