Rosarito Boosts Water and Tourism

**Rosarito’s Water Transformation Unfolds: Boosting Tourism and Sustainability** Mexico’s President confirms Rosarito’s new desalination plant, set to enhance water supply and eco-friendly tourism, signaling a bright future for the coastal region.

**Rosarito’s Desalination Plant Confirmed: Transforming Water Supply and Boosting Tourism**

Rosarito is set to welcome its new desalination plant, a significant development confirmed by Mexico’s President Claudia Sheinbaum during her recent morning briefing. This initiative is part of the National Water Plan and is progressing with substantial investment, estimated at 12 billion pesos (around $648 million USD). “Yes, we are going to build it… The desalination plant in Baja California will become a reality,” Sheinbaum affirmed.

Rosarito’s Mayor, Rocío Adame, expressed her excitement about the project. “The desalination plant is happening! This project will play a crucial role in enhancing water supply in South Rosarito and safeguarding our beaches,” she shared on social media.

**A Sustainable Future for Rosarito**

The desalination plant, identified as a Greenfield project, will have a capacity to produce 2,200 liters of water per second, ensuring a sustainable water supply for the region. As per Proyectos México, the most recent project evaluation occurred on March 12, 2025, with support from Banobras and Fonadin.

Beyond strengthening water infrastructure, Rosarito is simultaneously advancing its tourism and sustainability efforts. Mayor Adame’s administration is actively pursuing National Tourism Quality Certification, a benchmark for high standards and environmental responsibility in Mexican destinations.

“This certification is a comprehensive recognition of quality and sustainability in tourism,” explained Paul Corona Rodríguez, president of COTUCO Rosarito. Through significant infrastructure investments and a strong commitment to eco-friendly tourism, Rosarito is on course to establish itself as a national leader in regional development.

***Secondary Update: Weather and Tourism Developments in Baja California***

As Rosarito gears up for its increased infrastructure capabilities, Baja California as a whole is experiencing notable weather changes and tourism events. A recent weather alert has advised residents and visitors to brace for strong winds, choppy seas, and cooler days. Such conditions could impact various outdoor activities but also present a great opportunity for wind-based sports enthusiasts.

Additionally, preparations for the SCORE San Felipe 250 in Baja California are in full swing, promising excitement for motorsports fans. Meanwhile, in Ensenada, authorities have seized nearly 2.1 million gallons of stolen gasoline, highlighting ongoing efforts to combat illegal activities in the region.

As Baja California continues to evolve, these developments reflect its commitment to improving infrastructure, sustainability, and security for both locals and visitors.