**Primary Article: Mexicali Mayor Norma Alicia Bustamante Launches Radio Show**
In an unexpected move, Norma Alicia Bustamante, the former presenter of Channel 66 and now Mayor of Mexicali, has stepped back into the media spotlight by hosting her own radio show—pausing her mayoral duties for an hour each day. This show is broadcast on Radio Cadena Encino, widely known as “La Gran D,” a station owned by Armando Ayala Robles, former Ensenada mayor and current senator.
Coinciding with her new venture, Ayala has embarked on an ambitious journey aiming for the governorship of Baja California. To support this aspiration, he recently launched a radio station in Mexicali, originally intended to be a repeater for Ensenada’s signal. However, it has now become an opportunity for government officials, including Bustamante, who started her program “Buenos Días Mexicali” on October 7. The show airs weekdays from 8:00 to 9:00 a.m., offering a platform for direct communication between citizens and the government.
While this move allows Bustamante to boost her public presence, critics argue it distracts from her administrative responsibilities and prioritizes the projects of Baja California Governor Marina del Pilar Ávila Olmeda over local needs. Time will tell whether this initiative is purely a public service endeavor or whether it involves financial benefits for the senator’s associated company.
**Secondary Article: Armando Ayala’s Political Aspirations and Media Strategy**
Exploring broader political landscapes, Armando Ayala Robles has set his sights on the governorship of Baja California. Previously serving as Ensenada’s mayor, Ayala is leveraging his media investments, notably the radio station in Mexicali, to amplify his political reach. This strategic media expansion could be pivotal in connecting with voters and enhancing his political narrative.
Ayala’s radio network signifies more than just an information channel; it represents a medium to influence public opinion, provide a platform for allies, and possibly secure a foothold in the upcoming electoral race. As political scenarios unfold, Ayala’s media-centric strategy may offer insights into the evolving dynamics of regional politics in Baja California.