Cultural Heads in Baja Cities

**Cultural Leaders Named in Tijuana and Rosarito** Mayors of Tijuana and Rosarito appoint key figures to drive cultural initiatives, signaling a dedication to fostering arts in the region’s new administrations.

**Appointments Announced for Cultural Affairs in Tijuana and Rosarito**

With the new municipal administrations of Tijuana and Playas de Rosarito commencing for the 2024-2027 term on October 1, key figures have been appointed to steer cultural policy in both cities. The announcements were made by the mayors of the respective cities, underscoring a commitment to nurturing the arts and cultural initiatives in the region.

In Playas de Rosarito, Mayor Rocío Adame Muñoz introduced Armando González de la Fuente as the new head of the Municipal Institute of Art and Culture (IMAC). González de la Fuente is not new to this role, having previously managed the institution under a different administration from 2016-2019. His extensive experience includes leading the State Arts Center (CEART) in Playas de Rosarito during the 2019-2020 term.

On the Tijuana front, Mayor Ismael Burgueño named Illya Haro as the interim head of the IMAC. The process to finalize the position requires the presentation of three candidates by the mayor to the Tijuana City Council, a customary procedure in previous administrations. Joining Haro is Samantha Luna, who will undertake the role of Deputy Director. Luna’s background in cultural promotion is expected to further enrich the city’s artistic landscape.

**Related News: Cultural Celebrations and Initiatives in Baja California**

*Arte Interventions in Tijuana’s Transport Stations*
On October 7, 2024, Tijuana’s transport system stations became canvases for vibrant art installations, transforming daily commutes into cultural experiences. These creative displays are part of an ongoing effort to integrate art into public spaces, fostering a more engaging and visually appealing environment for residents.

*Celebrating the Legacy of Álvaro Blancarte*
The life and work of renowned artist Álvaro Blancarte were celebrated on September 28, 2024, in an event that brought together artists, curators, and art enthusiasts. Blancarte’s contributions to the art world have left an indelible mark, and this celebration highlighted his influence and enduring impact on the cultural scene in Baja California.

*Abby Fuller on Creativity Over Equipment*
During a recent visit to Tijuana on September 23, 2024, acclaimed filmmaker Abby Fuller emphasized the importance of ideas and creativity over the reliance on high-end equipment. Fuller encouraged local filmmakers and artists to innovate with the resources available, sparking a wave of creative enthusiasm within the community.