Violet Cards Aid Tijuana Moms

**Empowering Single Mothers: 1400 “Violet Cards” Distributed** 1400 single mothers in Tijuana received “Violet Cards” for economic support and services, part of a program benefiting women and families in the region.

**1400 Violet Cards Distributed to Single Mothers in Tijuana**

On November 4th, 1400 single mothers in Tijuana received their “Violet Cards,” joining nearly 32,000 other beneficiaries who have access to economic support and additional services. This initiative is part of a broader program aiming to improve the welfare of women and families across the region. According to Netzahualcóyotl Jáuregui, the Secretary of Social Welfare, there will be a series of 20 events throughout Tijuana to extend the program’s reach to more women. Such efforts reflect the commitment to ensure that the vast majority of registrants, from the 36,000 who signed up, are selected to benefit from this program.

The Violet Card doubles as a debit card from Banorte Bank. It can be activated through several methods: visiting a Banorte ATM to change the PIN, downloading the Banorte app, accessing the Banorte website, or through phone assistance. Beneficiaries will start receiving their deposits of 2,600 pesos by November 11, with subsequent funds distributed by December.

Beyond the financial aid, recipients also gain access to life insurance and a variety of workshops. These 14 skill-based classes are designed for acquiring new talents that might help them to earn additional income. Educational opportunities for basic schooling up to a semi-schooling high school level continue to be available for those interested.

Governor Marina del Pilar Ávila Olmeda emphasized during the card distribution that the political stability in Baja California fosters numerous improvements benefiting the community, alongside efforts that focus on the welfare of its citizens.

**Additional News: Remembering Victims and Enhancing Infrastructure**

**Honoring Victims of Violence on Day of the Dead**
In a tribute to women who have fallen victim to femicide, a large altar was set up in Las Tijeras as part of the Day of the Dead celebrations on November 2nd. The ceremony served as a somber reminder of the ongoing fight against gender-based violence and was attended by numerous community members and local leaders.

**New University on the Horizon for Tijuana**
In late October, plans for a new educational establishment came to light. The University of Sheinbaum is set to be built on the former site of Ciudad Judicial. This development is seen as a significant step in providing more advanced educational opportunities for the citizens of Tijuana, addressing both educational needs and urban development.

Both stories underscore the city’s ongoing quest to improve social welfare and educational prospects amidst a backdrop of community remembrance and resilience.

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