Totoaba Fish Growth Plan

The University of Baja California’s success in totoaba fish recovery showcases a sustainable approach, aiming to protect the species and foster economic growth through responsible commercialization efforts.

**UABC to Commercialize Totoaba Fish for Sustainable Growth**

In recent years, the totoaba fish has shown signs of recovery in Baja California. Thanks to the ongoing efforts of the University of Baja California (UABC), particularly through the Faculty of Marine Sciences in Ensenada, 4.5 tons of this once-endangered species are now ready for commercialization. Although the totoaba fish holds cultural significance in some Asian countries, especially China, due to its purported medicinal benefits, scientific evidence to support these claims remains unsubstantiated. Such beliefs, however, have fueled illegal trade and put the species at risk.

The totoaba and the vaquita marina, two marine species previously classified under the highest threat category, have now stabilized due to dedicated scientific efforts since 1995. Yet, experts urge continuous protective measures as the totoaba is still considered vulnerable.

“Not only does this project emphasize conservation, but it also creates value,” said Dr. Conal True, a leading researcher in the project. Over 86 million pesos have been invested to expand production capabilities in UABC’s laboratory, with government support permitting their commerce. Presently, the fish are sold exclusively within the university community, with potential plans to widen distribution to local businesses, including restaurants and fish markets.

Dr. True’s efforts in totoaba reproduction through the Biotechnology in Pisciculture Unit have remained integral, producing over a million fry annually to be eventually released into the Gulf of California. Recognized for his contributions, Dr. True was awarded an honorary title in 2023 for his innovation in species conservation and sustainable cultivation.

The ultimate goal is to create a sustainable pathway for totoaba fish, fostering both local and broader community engagement, from carefully cultivating young fish to controlled market distribution.

**Secondary article: A Sustainable Tide Rising in Mexico**

Recent developments around the commercialization of the totoaba fish offer a glimpse of hope and potential for broader conservation efforts in Mexico. Despite some challenges, such as past devastations from Hurricane Kay, which significantly impacted floating cage systems used in totoaba cultivation, there’s optimism in reclaiming the narrative of sustainable aquaculture.

The UABC is actively working on partnerships with local cooperatives and businesses to integrate this cultivated species into international markets, pending certifications that might open new economic avenues. The Mexican government, alongside international bodies like the Convention on International Trade in Endangered Species (CITES), are supporting efforts to secure traceable, legally compliant totoaba aquaculture ventures.

These initiatives not only aim to revive precious marine life but also to generate sustainable livelihoods for local communities, illustrating Mexico’s commitment to biodiversity and innovative environmental solutions as it prepares to possibly scale its efforts for an international audience.

By nurturing awareness and acceptance domestically and beyond, Mexico sets a precedent for how endangered species can be part of a responsible and thriving ecological and economic system.