**Coca-Cola Christmas Tree Lights Up Tijuana’s Historic Center**
In a vibrant display of holiday spirit, Tijuana has officially ushered in the festive season with the lighting of the Coca-Cola Christmas tree in the city’s historic center. Mayor Ismael Burgueño led the countdown to illuminate the tree, which is prominently placed on Avenida Revolución, a well-known thoroughfare in Tijuana.
This event not only marks the start of the Christmas season but also highlights the transformation of Avenida Revolución into a pedestrian-friendly zone. Mayor Burgueño emphasized that creating a safe and accessible space for cultural, recreational, and culinary activities was one of the initial goals of his administration. This initiative also aims to boost local commerce by encouraging citizens to explore and enjoy a revitalized and secure Avenida Revolución, especially during weekends.
The mayor encouraged the community to embrace the festive spirit, inviting families to take photos by the lit tree and fostering a sense of unity in improving Tijuana. “Building a better environment is a shared responsibility,” he stated.
Rodolfo Márquez, the general director of Corporación del Fuerte, echoed a sentiment of collaboration, praising Coca-Cola’s commitment to Tijuana. “Together, society, government, and private initiatives can achieve more,” he remarked.
Among the attendees were José Luis Portillo, the delegate of Tijuana’s Zona Centro, and Hubert Espinoza, Coca-Cola’s Marketing Manager. These efforts are part of a broader commitment by the XXV Municipality to create spaces that foster family interaction, cultural experiences, and overall well-being for Tijuana’s residents.
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**Christmas Market Gains Momentum in Tijuana**
As the city lights up with the spirit of Christmas, local markets in Tijuana are witnessing an increase in the sale of Christmas trees. Vendors across the city have started stocking up on various types of trees, catering to diverse tastes and preferences of the local residents.
The city expects a significant rise in both local and tourist footfall throughout the holiday season, with Tijuana’s vibrant community events and festive decorations drawing in crowds. Officials hope to wrap up the year with over 11 million foreign visitors, highlighting Tijuana’s status as a popular holiday destination.
Elsewhere, the Coca-Cola Company extended an invitation to the public for the lighting ceremony of the Christmas tree in Zona Centro, reiterating its role in enhancing the festive atmosphere of Tijuana.
Stay tuned to TJGringo.com for more updates on holiday events and local news in Tijuana.