Starting in 2025, Tijuana government plans to impose fees on runners participating in local athletic events, including the city’s International Half Marathon and delegation series races. Previously, these events were free, aimed at encouraging physical activity among the community. The decision was revealed in the 2025 Income Law proposal, submitted to the state Congress.
Councilwoman Sandra Magaña Ríos has voiced her opposition, pointing out that sponsors typically cover costs for medals, shirts, drinks, and logistical support, questioning the additional benefits for runners if fees are introduced. During the last year’s events, the half marathon attracted around 6,000 participants, while the delegation series saw between 5,000 to 6,000 runners. In the upcoming year, each participant will be charged 249.71 pesos, roughly equivalent to 2.30 Unit of Measurement and Update (UMA).
Ríos emphasized that these events were originally intended to foster a culture of physical fitness rather than generate revenue. Currently, the city’s sports department organizes nine races corresponding to each municipal delegation, along with the International Half Marathon in July, as part of Tijuana’s anniversary celebrations.
**Additional Article: Upcoming Marathon and Large-Scale Events in Tijuana**
In related news, Tijuana is preparing to host a series of large-scale events in 2025, reflecting the city’s commitment to becoming a hotspot for both athletic and cultural gatherings. With the expected participation of thousands of international and domestic athletes, the city aims to leverage such events to boost local tourism and economy.
Moreover, in an effort to modernize and adequately equip venues, the city plans on significant investments into sporting facilities. This initiative follows community feedback emphasizing the need for rehabilitation and upgrading existing infrastructure to accommodate growing interest in local sporting events. These enhancements are anticipated to attract a wider audience and ensure top-notch experiences for participants and spectators alike.
The city’s ambition extends beyond sports, as the Tianguis Turístico Binacional event, to be held at the Baja Center in Rosarito in April 2025, aims to showcase Tijuana’s vibrant culture and tourism potential. Meanwhile, locals and visitors can also anticipate festive activities throughout the holiday season, including the traditional Villa Navideña on Avenida Revolución. As Tijuana steps into the spotlight with its comprehensive event schedule, it aims to leave a lasting mark as a central cultural and athletic hub in Mexico.