**Ecotourism Growth in Tijuana: A 30% Increase According to Local Tourism Committee**
Ecotourism activities around Tijuana have seen a significant increase of 20 to 30% since the COVID-19 pandemic, according to Gilberto Gamiño Herrera, the treasurer of Tijuana’s Tourism and Convention Committee. Presenting the 38th edition of the “Travesía Baja 100,” the first long-distance hiking route in the area, Gamiño Herrera highlighted the economic benefits this activity brings to the city.
Scheduled from November 7 to 9, the 110-kilometer “Travesía Baja 100” hiking event is expected to attract around 200 participants, with 35% local visitors, 40% from across the nation, and 25% international hikers from countries like the United States, France, and Denmark. The hike spans from Playa Altamira on the Pacific Ocean to Bahia de Los Angeles in the Gulf of California, traversing the Valle de los Cirios, a protected area known for its towering cardons and cirios.
The route also brings attention to the Cochimí community, who welcome hikers as they cross through their lands. Authorities ensure the safety of hikers during the final stretch near Bahia de Los Angeles, with no incidents reported in the event’s 38-year history.
Participants will cover 50 kilometers on the first day, camping at the historical site of Mission San Borja de Adac overnight. The second day will see them hiking from San Borja to Agua de Higuera, and the final day includes trekking to Bahia de Los Angeles. With only 200 spots available each year to protect the natural environment, the event does not allow pets and costs around 9,890 pesos. The fee includes route signs, an event t-shirt, insurance, portable sanitation, meals, round-trip terrestrial transport, hydration points, medical support, and accommodation in Bahia de Los Angeles, with Chef Jesús Villicaña participating in the event.
Originally organized in 1987 by the Mi BC campers group, the “Travesía Baja 100” promotes hiking, community camaraderie, appreciation of local flora and fauna, and knowledge of the region’s history.
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**Increased Demand for Ecotourism in Baja California**
Baja California is witnessing a surge in ecotourism activity as travelers increasingly seek outdoor adventures and unique ecological experiences. This trend mirrors that of Tijuana, where hikes such as “Travesía Baja 100” are gaining popularity. The region’s abundant natural attractions, including protected areas and biodiversity hotspots, draw visitors looking for sustainable tourism options.
Moreover, as interest in ecotourism grows, there’s a corresponding increase in eco-friendly accommodation options and tours that emphasize cultural and environmental awareness. With a focus on conserving natural resources and fostering local communities, Baja California positions itself as a prime destination for ecotourists across the globe. This movement towards sustainable travel is not only boosting local economies but also promoting environmental conservation efforts critical to the region.