**Inflation Hits Tijuana’s Restaurant Sector: “It’s Been Very Difficult for Us to Stay Afloat”**
The restaurant industry in Tijuana is grappling with the challenges posed by rising inflation. “It’s been very difficult for us to stay afloat,” remarked Zaida López, President of the National Chamber of the Restaurant and Seasoned Food Industry (Canirac) in Tijuana.
Since 2021, there has been a noticeable increase in product prices. The combined effect of higher wages for workers and the rising cost of food products has forced the restaurant sector to hike their prices by 15% this year alone.
“We can’t maintain the old prices because, in the end, onions no longer cost the same, and potatoes are imported. Most of the products we offer are either from the United States or other regions, and we have to rely on them because we can’t compromise on quality,” explained López.
Although she supports the increase in worker salaries, López noted that these costs have had to be passed on to consumers. “These salary increases have contributed to inflation. We have to cope with it, find the best prices. Many might think running a restaurant is lucrative, but it has become very difficult for us to stay afloat in recent times,” she emphasized.
The Canirac leader stated that their priority is not to reduce product quality. However, she admitted that strategies have been developed to mitigate the impact. “Some colleagues have removed certain dishes from their menus, while others have had to compromise on price over volume. Sacrificing quality means losing customers, which could lead to losing business or reducing staff,” López explained.
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