### Tijuana Government to Conclude with Over 616 Orange Points
The municipal administration of Tijuana will close with more than 616 orange points in the city, according to Tanya Alejandra Mota Alvarado, director of the Municipal Institute for Women (IMMUJER). Mota Alvarado highlighted that at the start of the current administration, there were 403 orange points. However, a thorough review process led to the removal of 100 of these points, retaining 300 that were found to be effective.
Over 116,000 women have downloaded the “Botón Morado” (Purple Button) application, which provides safety and assistance services. Mota Alvarado emphasized the significance of this initiative, stating, “It is important that the women and mothers of Tijuana know about the orange point, the purple button, and the ongoing efforts by IMMUJER.”
The initiative has received support from two major cinema chains and the city’s largest pharmacy network, with more than 100 branches across Tijuana joining the cause. This collective effort aims to bolster the safety and security of women in the city.
### Additional News on the Topic
**Tijuana Reaches Last Year’s Feminicide Numbers in Just Six Months**
In an alarming update, it has been reported that in just the first six months of 2024, Tijuana has already matched the total number of feminicides reported in 2023. This statistic underscores the dire need for continued focus and expansion of safety initiatives like the orange points and the Botón Morado app.
**New Orange Points Activated in Conalep Tijuana I and II**
Further boosting the city’s safety measures for women, new orange points have recently been activated in the educational institutions of Conalep Tijuana I and II. These points are part of ongoing efforts to create safer environments in various public locations, including schools.
**Support for “Botón Morado” Surges**
The Botón Morado application continues to see a surge in downloads, with over 116,000 women now using the app. This significant adoption rate highlights the critical role that technology plays in providing immediate support and resources for women’s safety in Tijuana.
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