**Tianguis Turístico Mexico-USA Announced for Rosarito, Tijuana, and San Diego**
The Federal Secretariat of Tourism (SECTUR) announced that the upcoming edition of the Tianguis Turístico will take place from April 28 to May 1, 2025, spanning Rosarito and Tijuana in Baja California and San Diego, California, USA. This marks a historic milestone as it will be the first time the event is extended beyond Mexico’s borders.
During the press conference, held at the National Palace, Josefina Rodríguez Zamora, head of SECTUR, shared that 787 buyers from 21 countries have confirmed their participation. Notably, 43.5% of these buyers hail from the United States and Canada. The event is designed to feature a new format aimed at saving over 22 million pesos and includes activities like a Taco Festival and a Cultural and Gastronomic Event in San Diego. Other attractions include a “Punto México” at the Mexican Consulate in San Diego and various events in the Valle de Guadalupe area.
Rodríguez Zamora emphasized, “This is the 49th edition, and it marks the first time we will have activations outside our borders.” The announcement underscores the growing cross-border collaboration and the significant interest from North American markets in enhancing tourism ties.
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**Secondary Article: Cross-Border Tourism Efforts Strengthen with New Initiatives**
In recent developments, cross-border tourism is gaining momentum as both Mexican and American tourism sectors collaborate more closely. This collaboration is part of broader efforts to enhance economic and cultural ties between the two nations through tourism-focused initiatives.
Recent studies indicate that interest in Mexican cultural experiences has surged among Americans, with increased demand for authentic culinary adventures and cultural festivals. This trend is reflected in the substantial participation from buyers in the upcoming Tianguis Turístico event. The regions involved, namely Baja California and Southern California, stand to benefit from increased tourist traffic, leading to potential boosts in local economies.
The Tianguis Turístico represents a pivotal platform for showcasing Mexico’s diverse tourism offerings, from its rich culinary practices to vibrant cultural heritage, to a broader international audience. This event also aligns with efforts to position the border regions as integral parts of North American tourism itineraries, blending the unique characteristics of both Mexican and American cultures.