**Tecate Welcomes Third El Florido Store Amid Growing Demand**
In a bid to meet increasing consumer demand, the renowned El Florido grocery and meat chain has opened its third branch in Tecate, Baja California. Situated at the entrance of Santa Anita, this new location has swiftly positioned itself as the second highest-grossing store within the El Florido network.
According to store manager Oscar Ivan Vega, “Shoppers flock to El Florido for the unbeatable prices and quality, especially in the fruit and butcher departments.” He pointed out that each store serves over 30,000 customers, with combo deals being exceptionally popular.
Vega mentioned the overwhelming success El Florido has enjoyed in Tecate, crediting the significant foot traffic and necessity for a new location to alleviate the congestion experienced at the other two branches. A standout feature of the chain is its home delivery service, initiated during the COVID-19 pandemic and now accounting for ten percent of all purchases. “Customers today seek excellent service from every touchpoint, from checkout to the meat counter, all while enjoying competitive prices and a spacious shopping environment,” Vega explained.
He added, “The growth of our delivery service is evident; it comprises ten percent of our sales, primarily driven by younger generations. They often order full groceries, and with purchases over a thousand pesos, the delivery service comes at no cost. Many customers now prefer this convenience and avoid visiting the store altogether.”
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**Secondary Article**
**Expansion of Retail Businesses in Baja California: The Latest Trends**
In recent months, the retail landscape in Baja California has seen a remarkable transformation, with numerous businesses expanding operations to cater to a growing and evolving consumer base. A significant trend is the emphasis on enhancing delivery services, which surged in popularity during the pandemic and continue to thrive as a preferred option for many consumers.
Additionally, the demand for high-quality products at affordable prices remains at the forefront of consumer priorities. Retailers are increasingly adapting to these needs by introducing competitive pricing strategies and diversifying their product offerings. The expansion trends also highlight the growing importance of customer experience, with retailers investing in spacious, comfortable, and modern store environments to enhance in-person shopping.
This momentum is reflective of a broader shift towards e-commerce integration and digital solutions to accommodate lifestyle changes and convenience-driven shopping preferences, setting a new standard for the future of retail in the region.