**San Diego Extends Black Friday Sales into the Weekend**
This year, shoppers in San Diego can look forward to extended shopping opportunities as local businesses plan to stretch the Black Friday festivities to Saturday. On November 29th, 2024, while many will indulge in the traditional Black Friday deals, San Diego retailers are making efforts to draw in customers from neighboring Tijuana. They are introducing “Small Business Saturday,” a movement aimed at supporting smaller enterprises that depend on increased customer traffic.
Kenia Zamarripa, Executive Director of International Commerce Affairs for the San Diego Regional Chamber of Commerce, explained that “Small Business Saturday” is an initiative to promote local businesses the day after Black Friday. This approach helps invigorate economic growth by urging consumers to shop at small businesses. Despite challenges such as currency exchange rates and lengthy border crossings, Tijuana shoppers remain a vital market segment for Southern California’s economy. Zamarripa also highlighted the importance of monitoring fluctuations in currency, as the dollar has risen significantly compared to last year, affecting Mexican consumers planning to shop in the U.S.
Despite a decrease in Tijuana visitors compared to pre-pandemic levels, those still making the trip are spending more, according to the San Diego tourism authority. This trend underscores the persistent economic ties between the regions.
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**Secondary Article: San Diego Prepares for Holiday Shopping Surge**
In anticipation of the holiday shopping season, San Diego is ramping up security measures across its shopping centers. This initiative coincides with the excitement surrounding “Buen Fin,” Mexico’s equivalent of Black Friday, which further attracts cross-border shoppers. As the year-end approaches, predictions suggest San Diego will close with over 11 million foreign visitors, indicating a significant recovery from recent years.
Retailers and security teams are working together to ensure a safe and enjoyable shopping experience, honoring the influx of customers from both local and international backgrounds. The city’s commitment to security and economic activity during this peak season demonstrates its resilience and adaptability in maintaining its status as a prime shopping destination.