**Rosarito’s Desalination Plant: A Milestone for Sustainable Growth and Tourism**
Rosarito is poised to transform its water supply and tourism landscape with the imminent construction of a desalination plant. Announced by Mexico’s President Claudia Sheinbaum, this ambitious endeavor is part of the National Water Plan, promising an investment of 12 billion pesos (approximately $648 million USD). “We are committed to bringing this desalination plant to Baja California,” President Sheinbaum declared.
Rosarito’s Mayor Rocío Adame eagerly shared her enthusiasm on social media, highlighting the project as crucial for enhancing water supply and safeguarding local beaches. “This project marks a significant advancement for South Rosarito,” she noted.
The plant, considered a Greenfield project, is set to produce 2,200 liters of water per second, ensuring a stable water supply for the region. The latest review from March 2025 confirms solid backing by Banobras and Fonadin, according to Proyectos México.
In parallel, Rosarito is focusing on sustainable tourism. The city is pursuing the National Tourism Quality Certification, endorsing environmental responsibility and high standards across Mexico’s travel destinations. “This certification is a testament to quality and sustainability,” remarked Paul Corona Rodríguez, president of COTUCO Rosarito.
Significant investment in infrastructure, coupled with an emphasis on eco-friendly tourism, is positioning Rosarito as a front-runner in regional development.
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**Secondary Article: Rosarito Gains Momentum in Eco-Tourism with New Initiatives**
Amidst the development of the new desalination plant, Rosarito is also striving to enhance its reputation as a sustainable tourist destination. Recent efforts include initiatives to secure the National Tourism Quality Certification, which reflects adherence to stringent environmental standards and excellence in hospitality.
The city has also been preparing for notable events like the 2025 Tianguis Turístico, aimed at boosting tourism further. As part of its commitment to green growth, Rosarito will likely see an increase in eco-conscious travelers, drawn by its responsible practices and stunning natural beauty. These initiatives not only promote tourism but also solidify Rosarito’s role as a model for sustainability in Mexico.