**Rosarito to Welcome New Desalination Plant: A Major Leap for Water Sustainability and Tourism**
Rosarito is set to benefit from a groundbreaking development with the confirmation of a new desalination plant. This initiative was officially announced by Mexico’s President, Claudia Sheinbaum, during a recent press conference. The ambitious project is a key part of the National Water Plan, requiring an investment of 12 billion pesos (approximately $648 million USD).
President Sheinbaum confidently stated, “We are committed to making the desalination plant in Baja California a reality.” Rosarito’s Mayor, Rocío Adame, welcomed the news with enthusiasm, declaring on social media, “The desalination plant is happening! This project will be crucial in enhancing water supply for South Rosarito and preserving our beaches.”
**Promoting a Sustainable Future in Rosarito**
This Greenfield project will have the capacity to produce 2,200 liters of water per second, ensuring a reliable and sustainable water supply for the region. According to information from Proyectos México, the latest review of the project took place on March 12, 2025, and has received support from financial bodies such as Banobras and Fonadin.
Beyond the scope of water infrastructure, Rosarito is making strides in tourism and sustainability. Mayor Adame’s administration is actively pursuing the National Tourism Quality Certification. This certification serves as a hallmark of high standards and environmental sustainability for Mexican tourist destinations.
Paul Corona Rodríguez, President of COTUCO Rosarito, emphasized, “This certification is a comprehensive recognition of quality and sustainability in tourism.”
With substantial infrastructure investments and a focus on eco-friendly tourism, Rosarito is positioning itself as a leader in regional development in Mexico.
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**Secondary Article**
**Rosarito’s Tourism and Environmental Efforts Complement the Desalination Project**
Rosarito’s commitment to development stretches beyond the desalination project. The city is enhancing its attractiveness as a tourism hot spot by promoting eco-friendly practices and aiming for the National Tourism Quality Certification. This initiative not only seeks to uphold the highest tourism standards but also ensures the city remains environmentally responsible.
In addition, other regional developments further assist in boosting Rosarito’s profile. The launch of a housing program in Playas de Rosarito, overseen by President Sheinbaum, underscores the focus on infrastructural growth. Furthermore, events like the 2025 Tianguis Turístico and “El Bebé” Fishing Tournament mark cultural highlights for the year, attracting visitors from home and abroad.
These efforts combined make Rosarito a beacon of sustainable growth and a promising destination for tourists seeking high-quality experiences.