**Preparing Roads for the Upcoming Holiday Season**
As the winter holiday period approaches, scheduled from December 19, 2024, to January 8, 2025, efforts are underway in Baja California to ensure smooth travel for both locals and visitors. Miguel Aguíñiga Rodríguez, Secretary of Tourism for Baja California, has announced that visitor assistance points will be strategically set up across the state to welcome tourists. This initiative aims to cater to travelers from various parts of Mexico visiting family, as well as those from neighboring U.S. states like California, Nevada, and Arizona, who plan to celebrate the holiday season in Mexico.
To accommodate the expected influx of visitors, the state government is coordinating with Caminos y Puentes Federales (Capufe) to prepare highways and ensure they are in optimal condition for safe and efficient travel. This collaboration aims to facilitate travel for those entering and exiting Baja California en route to other destinations within Mexico.
Aguíñiga Rodríguez also anticipates a slight increase in the number of visitors this year compared to 2023, suggesting a positive trend in regional tourism. The focus remains on providing a welcoming and enjoyable experience for all holiday travelers.
**Secondary Update: Enhanced Tourism Initiatives in Mexican States**
In light of the upcoming holiday season, several states across Mexico are ramping up their efforts to welcome tourists. In addition to Baja California’s initiatives, other regions are implementing similar strategies to attract visitors and boost local economies.
For instance, Quintana Roo is planning a series of cultural events and festivals throughout December to highlight its rich heritage and attract tourists beyond its popular beach destinations. Meanwhile, Jalisco aims to enhance its hospitality offerings by providing specialized training for staff in the tourist industry, ensuring high-quality service for visitors.
These regional drives are part of a broader national effort to revitalize tourism in Mexico, which has become a key economic driver. By prioritizing infrastructure improvements and customer service excellence, Mexico hopes to position itself as a top destination for both domestic and international travelers during the holiday season and beyond.