### Closure of “Revu” Benefits Central Zone Merchants
The decision to close off the “Revu” to vehicle traffic has brought unexpected benefits to merchants in Tijuana’s Central Zone. As reported by the president of the Avenue Revolución Merchants Association, Carlos Robles Literas, local businesses have experienced a surge in sales, with some seeing an increase of up to 30%.
This initiative, led by the city’s mayor, involved shutting down parts of Revolución Avenue between Fourth and Seventh streets. The city installed attractions such as a free carousel and a welcoming arch at the historical center, drawing tourists and locals alike.
Robles Literas noted that about 80% of local business owners support the move, although there remains a 20% faction concerned about potential impacts on delivery logistics and street access. However, Robles Literas reassures that these concerns have been outweighed by the tangible boost in sales activities, particularly for restaurants, breweries, cafes, and novelty shops.
One of the central aims of the initiative was to enhance the pedestrian experience in the area, which seems to be succeeding. The city has also worked to maintain order by increasing the presence of municipal police, which saw up to six officers per block and more during special events, improving security for visitors and store owners alike.
### Tijuana’s Revu: A New Focus on Tourism
Recent efforts to shift Revu’s business model towards focusing on tourism have been in full swing, as city officials and business leaders encourage merchants to cater more to foreign visitors. This transformation aligns with broader goals to revitalize the area’s appeal and economic strength through sustainable tourism.
The city also proactively managed the number of street vendors to avoid overcrowding, ensuring a pleasant experience for all. Such strategic changes aim to preserve the unique character of the Revu while making it accessible and attractive to a diverse audience.
Overall, Tijuana’s municipal government and the Avenue Revolución Merchants Association are optimistic that these adjustments will lead to long-term benefits, fostering an enriched cultural experience for visitors and sustained growth for local businesses.
### Extended Coverage: Tijuana Takes Steps to Enhance Business Environment
In line with promoting a vibrant business atmosphere, Tijuana officials have been working on other fronts to support economic activities. Initiatives include establishing agreements with local merchants for the “Buen Fin,” Mexico’s major retail promotion event, and improving security measures with integrated GPS and camera technologies in police patrol units by year’s end.
Moreover, Tijuana continues to focus on nurturing industries such as the maquiladora sector, where 90% of graduates from the local Technological Institute find employment. Such developments underscore Tijuana’s commitment to reinforcing its business infrastructure and creating new opportunities for both residents and investors.