**IMAC Tijuana Faces Challenges: New Director Illya Haro Reflects on Revitalization Efforts**
Illya Haro, assuming the role of Interim Director at Tijuana’s Municipal Institute of Art and Culture (IMAC), outlines the significant challenges and opportunities she faces upon joining the organization. Since taking up the position on October 2, 2024, Haro, an experienced artist and former manager of exhibitions at the Tijuana Cultural Center, seeks to transform and reinvigorate the cultural institution.
**A New Vision for IMAC**
Haro’s vision for IMAC during her 2024-2027 term focuses on revitalizing its space and programs, not through physical renovations, but rather through a comprehensive overhaul of its operations, budgeting, and schedule. At her core, Haro aims to shift public perception and enhance the cultural offerings of Tijuana by strategically realigning IMAC’s priorities.
**Current State of IMAC**
Describing her initial observations, Haro candidly stated, “I find IMAC in many difficulties, but this implies a wealth of opportunities.” She emphasizes the importance of listening to the staff and community to create a more effective organization. The priority, she comments, is basic maintenance and cleaning of the venues under IMAC’s purview, including important cultural sites like the Casa de la Cultura and the Museo de Historia de Tijuana.
**Staff and Operational Changes**
With Haro comes Samantha Luna, who will serve as the Deputy Director for Cultural Promotion and Development. Haro is committed to retaining valuable team members and incorporating new talents to ensure seamless operations. The key message is, “What works stays,” reflecting her intention to maintain continuity while introducing improvements.
**Addressing Budget Constraints**
While there’s no evidence of financial misconduct from the previous administration, Haro acknowledges that IMAC’s current budget “serves to survive.” Haro plans to negotiate for a larger budget with Tijuana’s mayor, aspiring to secure better funding to support the institution’s expansion and enhancements.
**Social Media and Community Engagement**
Criticism in the past has revolved around IMAC’s social media prioritizing previous political administrations over community and cultural event promotion. Haro commits to ensuring that social media channels will genuinely serve the cultural dissemination for the institution, enhancing community engagement from 2024 to 2027.
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**Secondary Article: Ratification and Additional Appointments at IMAC Tijuana**
The leadership at IMAC undergoes a transition as Illya Haro is formally ratified as the Director of IMAC Tijuana as of October 24, 2024. This move follows her initial appointment earlier in the month. Haro, a respected figure in the local art scene for her significant contributions and leadership in contemporary art initiatives, brings a fresh approach to the cultural landscape of Tijuana.
Additionally, Samantha Luna assumes the role of Deputy Director for Promotion and Cultural Development, playing a crucial role in assisting Haro to achieve the vision for IMAC. Luna’s experience in cultural promotion and development is anticipated to fortify the institution’s outreach and engagement with the community.
This strategic change in leadership is aligned with the new administration’s commitment to supporting and nurturing the arts and culture within Tijuana, underlining the importance of cultural institutions in community development and civic engagement.