**Proturismo Ensenada Faces Bankruptcy**
**By Lorena Lamas**
**September 9, 2024**
Proturismo, a key institution responsible for promoting tourism in Ensenada, has been grappling with severe financial difficulties. Despite the local government touting Ensenada as a leading tourist destination, Proturismo operates under significant financial strain, exacerbated by the Service of Tax Administration freezing its accounts due to detected irregularities.
Eight months ago, the Superior Audit of Baja California found discrepancies in Proturismo’s 2022 public accounts, raising questions about the management of public funds. Similarly troubling is that former directors, such as Amador Arteaga Sahagún, now at the National Port System Administration, and Enrique Hernán Ceseña, currently with the State Tourism Department, moved to other public roles despite the unresolved financial irregularities.
**Audit Findings and Institutional Repercussions**
A review of the 2022 fiscal year uncovered several critical flaws at Proturismo, including poor resource management, oversight failures, and missing fiscal documentation for income and expenditures. Specific issues highlighted by the audit included insufficient payroll records, unreported taxes, and inadequate supplier documentation.
The institution, led by Gabriela Judith Herrera Martínez, has not satisfactorily addressed these financial liabilities. As a result, the transparency and public information access body flagged the entity for further review.
Proturismo’s obligations under the law include thorough administrative and operational oversight, yet only one of several audit observations was resolved, leading to multiple recommendations for administrative sanctions and fiscal verifications.
Despite efforts by public officials to provide additional information to clear up the discrepancies, the documentation provided was deemed insufficient to absolve them of responsibility.
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**Secondary Article: Updates on Proturismo Ensenada’s Financial Woes**
**Key Public Entities React to Proturismo’s Struggles**
In light of the financial crisis at Proturismo Ensenada, broader implications for the region’s tourism industry are garnering attention. Local businesses and public officials express concerns over the prolonged financial instability and its potential impact on tourism development.
**Public Inquiry and Accountability**
The Superior Audit of Baja California continues its investigation into the fiscal mismanagement at Proturismo, emphasizing the need for improved transparency and accountability in handling public funds. Reporters and public advocates call for more stringent oversight to prevent such discrepancies in the future.
Public response indicates a demand for stricter financial governance within state tourism bodies. Proturismo’s situation serves as a cautionary tale on the importance of maintaining robust fiscal oversight mechanisms and transparency to sustain trust and efficiency in public-sector operations.
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Stay updated with the latest developments on this story at TJGringo.com.