### Canaco Tijuana to Launch Online Sales Platform Mid-November
The Chamber of Commerce in Tijuana, known as Canaco, is gearing up to launch its own online sales platform by mid-November. The initiative, led by Julián Palombo Saucedo, president of Canaco, aims to give local businesses a competitive edge in the digital marketplace where 40% of city residents, predominantly under 45, already make their purchases.
The platform, exclusive to Canaco members, will allow approximately 3,500 affiliated merchants to showcase their products online. This move is designed to help traditional businesses compete against those selling on social media and other platforms that don’t always meet fiscal obligations, according to Palombo Saucedo.
“We are launching this platform so that our members can start selling their products online like many other companies,” Palombo stated. The service will be available at no additional cost to members, providing an incentive for other businesses to join the Chamber and benefit from this digital transformation.
This shift also aligns with Canaco’s expectations for a 45% boost in sales during Mexico’s “El Buen Fin,” an annual shopping event akin to Black Friday. Despite the growth of online shopping, Palombo notes that many consumers still appreciate in-store experiences, where 60% of them prefer to shop.
### Related News: Digital Economy and Consumer Behavior in Mexico
As Tijuana’s Chamber of Commerce embraces digital sales, it reflects a broader trend across Mexico, where e-commerce is rapidly gaining ground. According to recent statistics, a significant portion of Mexican consumers now prefer online shopping, with digital marketplaces seeing substantial growth year-on-year.
In a similar endeavor, other business groups across Mexico are also adopting digital platforms to facilitate online transactions and improve customer engagement. This shift is not only democratizing access to markets for smaller businesses but is also seen as a response to the increasing demand for convenience and a broader variety of products.
Industry analysts predict that as more businesses adopt online sales strategies, there will be further innovations in payment processing, customer service, and marketing, helping Mexican businesses stay competitive in the global market.
Meanwhile, local Tijuana merchants are preparing for a busy shopping season and an expected rise in consumer spending. Boosted by an improved economy and increased consumer confidence, many hope to see a surge in sales across sectors, from retail to restaurants, by the end of the year.