**Buen Fin 2024 Estimated to Generate 165.5 Billion Pesos in Economic Activity**
The upcoming 14th edition of Buen Fin, taking place from November 15 to 18, 2024, is projected to inject approximately 165.5 billion pesos into the Mexican economy, according to Octavio de la Torre, President of the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco-Servytur). This represents a 10% increase compared to the previous year’s results.
Buen Fin has become a pivotal event for family-run businesses in Mexico, offering them an invaluable opportunity to boost sales, enhance their market presence, and engage with millions of shoppers nationwide. This commercial initiative not only supports local economies but also spurs innovation, encourages the purchase of Mexican products, and fosters the welfare of Mexican families, de la Torre emphasized.
Approximately 190,000 businesses, including family stores, retailers, and service providers like educational institutions offering enrollment discounts, are anticipated to take part. The participation also expands to tourism service providers. Businesses are encouraged to register their offers on platforms such as elbuenfin.concanaco.com.mx and elbuenfin.org.
The Buen Fin digital app enhances this shopping event by allowing consumers to discover exclusive promotions and special discounts not available elsewhere. With integrated geolocation, users can locate nearby deals, optimizing their shopping time and experience. The app also offers personalized recommendations based on consumer interests and habits, facilitating informed and responsible purchases.
“This app brings a unique shopping experience to consumers and is a vital bridge linking businesses and buyers, reinforcing the quality of Mexican products. It’s time to show that what’s made in Mexico is well-made,” asserted de la Torre.
To further promote electronic payments and formal economic transactions, the Mexican Tax Administration Service has been promoting the “El Buen Fin Raffle” since 2013, which rewards consumers and registered businesses using credit or debit cards for their purchases.
The initiative has garnered the support of 257 affiliated chambers, which highlighted the commitment to fostering national economic growth alongside Concanaco-Servytur’s leadership. The chambers invite partners, government officials, civil society, media, and the general public to join in Buen Fin 2024.
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**Secondary Article**
**Expansion and Impact of Buen Fin Over the Years**
Since its inception in 2011, Buen Fin has mirrored the shopping phenomena seen in other countries, akin to Black Friday in the United States, quickly becoming a massive commercial event in Mexico. It takes place every November and is celebrated across a diverse range of retail sectors offering impressive discounts and unique deals.
The government and businesses view Buen Fin as a strategy to boost economic activity at a normally quiet time of the year for retail sales. According to sources, Buen Fin also plays a critical role in formalizing the economy by encouraging digital and card payments, thereby reducing cash transactions.
Each year, Buen Fin sees increased participation not only from consumers seeking bargains but also from a growing number of digital platforms and apps innovating the shopping experience, helping to integrate younger, tech-savvy shoppers into the fold.
The event has shown resilience, bouncing back from the challenges posed by the COVID-19 pandemic, when many transactions shifted online. Recent initiatives have focused on sustainability, encouraging eco-friendly purchases and showcasing local artisans and producers.
Intended to be a family-centric shopping experience, the event also emphasizes consumer rights, with legal advice and support available to shoppers during the sales. This customer-centric approach ensures a secure, enjoyable shopping spree, cementing Buen Fin’s status as a landmark on Mexico’s commercial calendar.