## Baja Beach Fest Boosts Hotel Occupancy and Restaurant Traffic in Tijuana
The Baja Beach Fest held in Playas de Rosarito this past weekend has led to a significant increase in hotel occupancy and dining crowds in Tijuana, according to Juan Coronado Ruíz, Director of the Tijuana Tourism and Conventions Committee (Cotuco). Some hotels in the city reported occupancy rates of up to 100% this weekend, compared to 50-70% in the days prior.
Despite the notable surge in visitors and the resulting economic impact, Coronado Ruíz mentioned that official figures detailing the economic benefits from the festival are not yet available. With over 40,000 attendees from August 9-11, the festival has proven to be a major draw for the area. Hotels that were closer to the event location experienced full occupancy, signaling a preference among attendees for convenience.
The upcoming weekend will see the continuation of the festival in Playas de Rosarito, featuring artists such as Peso Pluma, Becky G, Bellakath, and Fuerza Regida. This is expected to sustain or even increase the current high demand for hotel accommodations in Tijuana.
According to Coronado Ruíz, this summer vacation period has observed higher tourist presence in popular locations like Avenida Revolución, Zona Río, and Tijuana’s beaches. He expressed satisfaction with the recent refurbishment of the boardwalk in Playas de Tijuana, noting that the shift from wooden to concrete materials will enhance its durability and appeal, potentially attracting more tourists.
### Related News
#### Baja Beach Fest Leaves Environmental Impact
In addition to its economic benefits, the Baja Beach Fest also brought about environmental consequences. Authorities reported that the festival generated approximately 80 tons of trash on Rosarito Beach. Efforts to manage and mitigate these impacts are ongoing, with emphasis on promoting sustainable event practices in the future.
#### Incident Under Investigation
Local authorities are investigating an incident involving an American citizen who was assaulted during the festival in Rosarito. The situation underscores the need for heightened security measures at large events to ensure the safety of all attendees.
#### Ongoing Projects and Community Response
As construction work progresses on the Playas de Tijuana boardwalk, some citizens have been noted not to heed warning signs. This has raised concerns about public safety and adherence to construction protocols. The revamped boardwalk is a part of the city’s efforts to enhance its tourist appeal and sustainability.
For more updates on this and other local news, stay tuned to TJGringo.com.