### Successful Sports Expo at Arena Zonkeys
The inaugural Sports Expo held at Arena Zonkeys proved to be a massive success, hosting prominent figures from the sports world. This significant event brought together athletes, sports representatives, and promoters from both Baja California and Southern California, engaging with thousands of high school and university students to share their experiences and insights.
The event kicked off with a discussion on “Sports Business Management,” featuring key speakers such as Rafael Carrillo, president of Tijuana Zonkeys, Fernando Beltrán Rendón, CEO of Zanfer, and Antonio Cano, Director General of the Tijuana Toros Baseball Club. Following this, there was a presentation on “Sporting Connection,” with contributions from Jorge D`Garay and Elías Díaz from Toros de Tijuana.
Morning sessions concluded with “Pillars of Sports Performance,” presented by Mayestik Garcialazaro, Dr. Adrián Sánchez, and Carlos Rincón, alongside “The Voice of Sports,” featuring Katia Castorena from ESPN, Edgar Acevedo from TV Azteca, and Carlos Melo of Televisa Californias.
In the afternoon, discussions resumed with the “Business Conference,” joined by Armando Medina and Hubert Espinoza from Deuce Brand and Coca Cola, respectively. This was followed by a talk on “Sports Event Production,” where Alejandro Carranza (UWC), Tomás Serna (Águilas de Mexicali), and Guillermo Brito (Zanfer Boxing) discussed the logistics and challenges behind organizing athletic events.
One of the final discussions, “Cross-Border Sports,” featured Omar Hernández (SD Strike Force), Liliana Pérez (Los Angeles), Jorge Tello (San Diego FC), and David Haigh (SD Legion). The program concluded with “From Dream to Goal,” a star-studded panel including Fernando Arce, Yazmin Jauregui, Joel Reynoso, Omar Bermúdez, James Penny, Daniela Souza, and Marvin Loya.
### Additional News: Rising Impact of Sports Expo Across Borders
Further building on the success of the Tijuana Sports Expo, there is a growing emphasis on the collaborative potential of sports across the US-Mexico border. According to recent reports, events like these are fostering stronger partnerships and fostering new initiatives that connect sporting communities on both sides. These expos have sparked discussions on shared investments in youth sports programs, cross-border athletic leagues, and joint sports training facilities to enhance the skills and opportunities for young athletes.
Increasingly, cities like Tijuana and San Diego are focusing on innovation within the sports industry, aiming to utilize the appeal of sports to boost economic development and promote cultural exchange. Such initiatives not only benefit immediate participants but also have lasting impacts on regional growth and international cooperation.